Experienced professional with a diverse skill set encompassing graphic design, web development, photography, and social media marketing. With a strong foundation in customer service, office management, and warehouse operations, bringing a unique blend of creativity and practicality to every project. Proficient in managing multifaceted projects from inception to completion.
Professional Experience:
Print/Digital Graphic Design:
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Hands-on experience in designing and producing a wide range of print materials from business cards and postcards to annual full color perfect bound catalogs.
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Fostered and sustained meaningful partnerships with a variety of print vendors, guaranteeing meticulous quality control and managing end-to-end print production procedures
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Practical knowledge in creating promotional materials, custom retail merchandise, and designing a wide variety of print ads for national publications.
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Produced a variety of advertising web banners optimized for diverse platforms and audiences.
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Developed multiple logos, as well as designed custom metal die insignia for leather stamping.
Web Design and Development:
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Constructed and maintained both e-commerce retail and wholesale websites utilizing basic/core markup language, server-side scripting, database integration, and database management.
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Incorporated contemporary website building best practices, utilized current trends to achieve a balance of target audience focused UX/UI as well as search engine optimization.
Social Media Management and Support:
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Managed several social media channels across diverse platforms, developing strategic marketing schedules, and evaluating post performance to optimize community engagement effectiveness.
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Created targeted video content including filming, editing, managing upload schedule, and community management.
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Extensive experience in creating targeted “product focused” and “lifestyle focused” posts.
Small Business Support and Marketing:
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Supported small businesses through branding guidance, and marketing strategies.
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Worked with international clients and navigated cultural differences in targeting branding.
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Demonstrated understanding of target audiences and the importance of consistent brand identity through analyzing demographics and sales trends.
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Managed Google Business Accounts and installed and utilized Google Analytics to analyze target audience to optimize website and marketing performances.
Photography:
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Proficient in professional product photography for both web and print media, including composition, lighting setup, photo shoot management, and photo catalog maintenance.
Customer Service and Sales Support:
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Provided both internal and external customer service through email correspondence, phone calls, in-store support, and handling returns/exchanges.
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Proven ability to build and maintain positive client relationships.
Administrative Skills:
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Strong organizational skills with experience instituting and developing customer service manuals and protocols for staff and improving streamlined office operations.
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Proficient in data entry and vendor communication/coordination.
Warehouse and Order Fulfillment:
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Knowledgeable in all the elements of customer order fulfillment including processing orders, packing and shipping products, and managing inventory.
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Experienced with processing incoming inventory from both domestic and international wholesalers.
Event Experience:
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Skilled in designing, setting up, and breaking down both wholesale and retail trade show booths.
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Attended multiple trade shows as both a buyer and company representative.
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Planned, managed, and operated many Open House and community events with strong “grass roots” marketing combined with mixed elements of social, print, and digital media.
Work History
05/2009 - Present - Freelance Graphic Designer/Small Business Marketing
Self Employed: Marietta, PA
Provided clients with “hands-on help” to attain their business marketing goals. Every project handled start to finish to deliver a quality final product as well as have peace of mind that their project was expedited efficiently.
04/2004 - 05/2009 - Director of Marketing/Director of Art & Publications
Office Management/Warehouse Assistant
Driving Essentials, Inc.: New Holland, PA
Worked as part of a dynamic small business team that required attention to detail, multi-tasking, independent project management, creative problem solving and a willingness to dig into any situation.
06/2003 - 04/2004 - Bookseller/Warehouse Inventory Management Team
Borders Bookstore: Lancaster, PA
Enjoyed being part of the small warehouse inventory management team, as well as tackling the other duties.
Education
B.A. Art with a Commercial Graphic Design Focus (2003) - Millersville University: Millersville, PA
Highly Proficient/Expert Software Skills